By therandomsci / July 2, 2020
The ‘Mandela effect’ by the self-described ‘paranormal consultant’ Fiona Broome after she discovered that other people shared her (false) memory of South African civil rights leader Nelson Mandela dying in prison in the 1980s (died in 2013).
So, why it happens?
There are many explanations
Quantum mechanics explanation by Noble laureate Erwin Schrödinger.
He proposes an experiment where a cat is placed in a sealed box with a poison that will break open at a random time now since no one knows when or if the poison is being released until the box is open the cat can be thought of both alive and dead. He pointed out according to quantum physics at the instant before the box is opened, the cat is equal part alive and dead at the same time. It’s only when the box is open we can see a single definite state. Until then, the cat is a blur of probability, half one thing and half the other.

If it is possible for a quantum object to be in two states at once, the computer you’re using to read this blog couldn’t exist due to superposition. Some quantum physicists such as the late Hugh Everett III — the originator of the many-worlds interpretation — have speculated that both realities exist … but in separate, parallel universes. But still, it is a debatable concept.
Neuroscience explanation:
A memory is made up of a network of neurons in the brain that store the memory. The memory trace is transferred from temporary storage site to permeant storage site errors can occur like adding a facts or event or similar.

Prior learning creates a framework for similar memories to be stored in close proximity to each other.
Believe what others suggest:
A third phenomenon that could explain the viral popularity of the Mandela effect is suggestibility, the tendency to believe what others suggest to be true. When misinformation is introduced it can actually compromise the fidelity of an existing memory. This is exactly why in a court of law an attorney can object to ‘leading questions’ that suggest a specific answer. In other words, the leading question “Do you remember the dialogue from snow white mirror mirror on the wall who is the fairest one of all?” (Actual dialogue is “Magic mirror on the wall, who is the fairest one of all?”) Not only suggests that such a film actually exists, but could even incept a false memory of having viewed it.

References:
https://knowingneurons.com/2017/02/01/mandela-effect/
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